Companies live and die by their marketing, and with the rise of social media, tools come new opportunities to find and engage with potential customers. The key is to find the right tool or combination of tools that will give you the best bang for your buck. In this article, NetBase Quid outlines the tools in question and helps you understand how to use them to improve your organization’s marketing strategy.

1. Awario

Simply put, Awario is a visual analytics tool that tracks and analyzes your marketing efforts on social media sites such as Facebook and Twitter. The tool lets you know what’s working and what’s not by collecting data from your business’s social media accounts.

What’s unique about Awario is that it displays a real-time view of your social media pages and allows you to drill down into the data to understand better what’s happening. It also allows you to monitor the progress of various marketing campaigns by displaying live updates on each campaign.

2. NetBase Quid

NetBase Quid is a tool that helps organizations measure their social media efforts. It provides you with comprehensive insights and stats on your marketing campaigns and gives you access to keywords related to your social media accounts. This allows companies to refine their content to focus on keywords with higher search volume, thus increasing exposure.

3. Rival IQ

Rival IQ is a marketing intelligence tool that provides real-time social media updates. It’s like Google Alerts but for social media platforms. You can use Rival IQ to monitor any keywords, hashtags, or handles, and you will be notified when they are mentioned online.

Rival IQ can help companies find potential influencers and engage in relevant conversations. Once the conversation is over, Rival IQ provides the company with a report that outlines the engagement and how much exposure they receive.

4. AdEspresso

AdEspresso is a social media advertising tool that enables you to create Facebook ads and run them quickly. It integrates with your current business data to ensure your links are properly used.

AdEspresso lets you choose from a variety of pre-defined templates for your Facebook ads. All you have to do is fill in the relevant information for your business and watch as the tool creates high-quality ads for your accounts

AdEspresso even allows you to create multiple ad campaigns and then launch them all at once. It’s a great tool that would be perfect for businesses that run Facebook ads regularly.

5. Google Adsense

Google AdSense is one of the most famous ad networks allowing businesses to run their site ads. What’s unique about AdSense is that it tracks your site traffic and ad performance and then rewards you based on how well those ads perform.

It’s a great tool for businesses of all sizes, but especially for smaller companies that can only afford to pay for a few ads at a time. AdSense integrates with other Google services like Analytics, so companies can get a complete picture of their ads’ performance in one convenient location.

Find Your Suitable Social Media Tools

The social media landscape is constantly changing, and no single tool has all the features you need. However, by using a combination of social media tools, you’ll be able to quickly curate your content and create better marketing campaigns. If you are wondering which social media tool is right for you, worry no more! NetBase Quid is here to help you decide on the tools to help your business prosper.